News

Kuala Lumpur, November 2023 — On November 10, 2023, SF Lorry was proud to be honored with the SME Excellence Innovation Award at the Platinum Business Awards Ceremony, held at the Malaysia International Trade and Exhibition Centre (MITEC). This prestigious accolade recognizes our relentless drive for innovation and excellence in the logistics sector, affirming our strong presence in both local and international markets.

About the Platinum Business Awards

Organized by the SME Association of Malaysia, the Platinum Business Awards has built a reputation over its 21-year history as one of the most respected recognitions for SMEs in Malaysia. The 2023 theme, “Innovation, Transformation, and Globalization,” reflects the progressive vision of Malaysian enterprises in today’s rapidly evolving economy.

This award celebrates not only the growth and innovation of SMEs but also their potential to scale globally while maintaining strong local roots.

What the SME Excellence Innovation Award Means

The SME Excellence Innovation Award is presented to companies that stand out through technological advancement, creative market strategies, process innovation, and visionary leadership.
Winners have demonstrated significant achievements not only in Malaysia but also in expanding their impact internationally.

SF Lorry earned this recognition thanks to its continuous investment in logistics technology, smart systems integration, and a customer-centric approach — all of which have helped transform industry expectations.

A Word from Our Founder & CEO

Dato’ Dr. Tan Soon Hong, Founder and CEO of SF Lorry, shared:

“This award is a testament to our team’s unwavering focus on innovation and excellence. We will continue to put customers first, drive digital transformation in logistics, and contribute to a smarter, more connected industry.”

Innovation at the Heart of Logistics

SF Lorry has long been committed to improving logistics performance through digitalization. From real-time tracking and intelligent dispatching to streamlined documentation and optimized route planning, our platform is designed to solve real-world logistics challenges in the most efficient way.

With this award, SF Lorry reaffirms its mission to stay at the forefront of logistics technology and offer scalable solutions that adapt to an ever-changing market.

Looking Ahead: Driving Greater Value Through Innovation

Winning the SME Excellence Innovation Award isn’t just a celebration of past achievements — it’s a call to push further.

We extend our deepest gratitude to our clients, partners, and team for their trust and support. Moving forward, SF Lorry will continue to lead by example in the logistics industry, drive digital transformation, and set new benchmarks for Malaysian SMEs on the global stage.

Summary

This recognition highlights SF Lorry’s commitment to technology-driven logistics excellence, guided by innovation, collaboration, and a forward-looking mindset.
We are proud to contribute to Malaysia’s SME ecosystem and excited to shape the future of smart logistics — one breakthrough at a time.