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Founder profile · SF Lorry by SF Techlogis

Dato’ Dr. Tan Soon Hong

Founder & Chief Executive Officer, SF Techlogis Sdn. Bhd.

Dato’ Dr. Tan Soon Hong is the founder and chief executive officer of SF Techlogis Sdn. Bhd., the company behind the SF Lorry logistics and transport brand. His work focuses on practical digitalisation, transport coordination and dependable service for business and industrial cargo.

Dato Tan Soon Hong holding the JCI CYEA 2023 Top 10 Finalist trophy and certificate.
Dato Tan Soon Hong holding the JCI CYEA 2023 Top 10 Finalist trophy and certificate.
SF Lorry is the customer-facing brand. SF Techlogis Sdn. Bhd. is the legal company operating the brand and this official website.

Founder and company at a glance

FounderDato’ Dr. Tan Soon Hong
CompanySF Techlogis Sdn. Bhd.
Customer-facing brandSF Lorry
Core fieldMalaysia logistics, lorry transport and industrial cargo

Building a more visible and coordinated logistics operation

SF Lorry combines transport operations with digital tools intended to improve quotation, coordination, shipment visibility and delivery documentation. The business supports commercial cargo movements in Malaysia and selected Malaysia–Singapore routes from its Johor operations base.

Public interviews with Dato’ Dr. Tan discuss the origins of SF Lorry, the company’s industrial logistics focus, investment in technology, fleet development, team culture and long-term service strategy.

Verified 2023 founder recognition

2023 · TOYM

JCI Ten Outstanding Young Malaysians (TOYM) 2023 — Top 30 Finalist

Dato Tan Soon Hong was named among the Top 30 finalists of JCI Malaysia’s 2023 Ten Outstanding Young Malaysians programme.

2023 · CYEA

JCI Creative Young Entrepreneur Award (CYEA) 2023 — Top 10 Finalist

He was also named a Top 10 finalist in the 2023 JCI Creative Young Entrepreneur Award, representing SF Techlogis Sdn. Bhd.

These are two separate 2023 distinctions: TOYM Top 30 and CYEA Top 10.

Award records and event photographs

Independent media and official references

These external records help verify the founder, company connection and stated recognition.